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Hungry Ghost Brand Identity
Brand Identity, Game Studio
2022
New York / USA
Hungry Ghost is an indie game studio based in New York.
The identity balances fun, playfulness, and minimal design through a cartoon-inspired visual language rooted in classic video game aesthetics.
A mascot, Slurp, was created — a charismatic ghost “hungry” for games, designed to strengthen brand recognition and extend across digital platforms and merchandise.




























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